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Never stop is Nike company culture. At that time, in the United States the shoes market dominant is adidas, puma and Tiger. 70 s, jogging gradually arisen, millions of people began to wear sports shoes, sports shoes wear comfortable, but also healthy, young symbols-this is Air Max 90 Cool Grey most people are Air Max 90 Usa yearning image! Sports shoes is popular, but with adidas is headed by the "triangle" but no master this trend, "Nike" but running into. In 1974, bormann coach in a waffle iron mode of baked in a kind of urea tinkering with rubber silanes, make a kind of new type sole. The sole is "wal-mart cookies" type, sole have small rubber round Air Max 90 Nike nails, make it than the market popular other sole elastic, stronger, the product innovation to promote the knight's career, product rapid open markets, Nike 1976 sales window was $8.3 million a year soared to $14 million. Nike sales full swing, the company for the development of new style running shoes expensive, at the end of the 70 s.